In the era of President Trump, this brand is taking a stand.
Illamasqua, a elegance firm based in the U.K., not too long ago released a effective message from its founder, Julian Kynaston. The statement condemns Donald Trump’s values and actions and decries people who help him.
“We refuse to stay silent even though severe appropriate-wing populism gains momentum… wherever it is taking place,” Kynaston wrote. “As such, we will by no means knowingly sell our items to individuals who assistance President Trump’s values.”
In purchase to get Illamasqua goods, the business wants shoppers to consider an anti-fascism pledge. Shoppers must pledge not to discriminate against fellow humans, accept obligation for climate alter, stand up for other folks and fight prejudice, intolerance and hatred.
“We know we can’t end any individual buying our items,” the founder stated at the finish of the message. “But we also know that no matter how tough some folks perform to make themselves lovely on the outside, make-up can never ever hide the ugliness within. So please, if you really do not agree with the above Do not Get US.”
Commenters on Illamasqua’s web site were really optimistic and praised the brand for performing what’s correct.
“You guys are kickin’ rad. Thank you for using your firm as a platform to consider a stand for great,” a commenter named Stacey said. Another commenter named Cassady wrote, “HELL YES!! A lot more firms need to have to stand up to Trump and his cronies. Illamasqua, you will always have my patronage.”
Not too long ago, a lot more and much more brands have located the spotlight for either supporting Trump (like Under Armour and L.L. Bean) or dropping Trump products (like TJ Maxx, Nordstrom, Sears and KMart). Dove recently had enjoyable with a new anti-perspirant deodorant campaign and trolled Trump and Kellyanne Conway with #AlternativeFacts about its new merchandise.
Love this! Smart, pertinent material hitting social, fueled in newspaper TY @Noelephant @lucacorteggiano @ariverany @Dove #AlternativeFacts pic.twitter.com/xZNfvDCS8M
— Khai (@ThamKhaiMeng) January 28, 2017
Far more of all of this, please.